Keeping the Wilds Safe for Everyone

Together with the Colorado Tourism Office and the Center for Outdoor Ethics, we wrote this ear worm of a song and created a lovable, if misbehaving, hiker that finds himself in all sorts of less than ideal circumstances. Along the way, we learn about the seven principles we all need to follow to keep Colorado beautiful for everyone.

Client: Colorado Tourism Office
Agency: Miles Partnership
Illustration: Robert Modini
Music: Rocky Mountain Recorders